We’ve been celebrating the launch of our official web store, and feeling pretty good about the fact that a company like ours (small-scale, focused on well-raised animals) has a place in this world. Our community has been very welcoming and responsive to our new project- folks from all walks of life are excited about what we do! It feels really good to have customers- new and old- who already know the questions to ask, how to order different cuts of meat, and what to be concerned about in regards to animal welfare. We’re happy to have helped inform this knowledgeable mass of consumers- that you exist is a triumph not to be taken lightly.

However, there’s always something happening on the opposite end of the spectrum that…well, brings us down a little. Perhaps some of you have already seen the article making its way across the internet:


The article describes in gory detail the horrors which still occur as the conventional meat industry heedlessly pursues bigger everything, less fatty everything, and…”steaks that are easier to chew”? “Easy care sheep”?

You’ve got to have a strong stomach to get through this article. You’re going to read about female sheep that have been so stuffed with male hormones that they’re babies are born deformed, with high death rates. You’re going to read about pigs that have been bred to give birth to twice as many babies, only to see many of them die. Baby animals dead of starvation because the demand on their mothers is too much for them to actually supply. A cow whose back legs were broken due to hours worth of attempted breeding for libido studies.

It’s a long and difficult-to-read article, but it’s worth your attention and the effort. It’s important to remember why it’s absolutely vital to build and support alternative food and consumer systems, independent farms, and so forth. A lot of exciting things have happened in our world over the past few years in terms of conscientiousness regarding unhealthy, unquestioned, and deeply-rooted systems in this world, food and otherwise. But there’s still so, so much work to be done.

(Photo detail: New York Times/Leslye Davis)